IBV - The Revolutionary Content Supply Chain
The rise of generative AI is poised to revolutionize the way marketing teams create and manage content. By automating and enhancing various stages of the content supply chain, AI is transforming traditional workflows, making them faster and more efficient. To understand this shift, Adobe, Amazon Web Services, and the IBM Institute for Business Value conducted a comprehensive survey with executives overseeing content strategies.
The findings reveal how leading organizations are leveraging AI to streamline processes, from planning and creation to delivery and measurement. Generative AI tools can reduce content production time, ensure consistency across channels, and help teams produce high-quality, personalized experiences at scale.
However, to fully benefit from these technologies, companies need a clear strategy that integrates AI into their existing systems and fosters cross-functional collaboration. This approach not only optimizes content supply chains but also maximizes ROI and accelerates time-to-market.
Download this PDF to learn how top companies are reimagining their content supply chains with AI and staying ahead in the evolving marketing landscape.
