HP’s Security and Brand Protection Solutions
Brand Security is a subject that should be addressed by every company. With so many stories today of “clones” of popular electronics and bootleg DVD movies in other parts of the world, securing the brand is extremely important in today’s business climate.
There are many different products out there that companies can use to combat the bootleggers. Anti-counterfeiting marks are one such product that helps in this aim. The technology used is very similar to the one that the US Mint uses in currency production. To that end, security inks are another tool in the toolbox used by companies to protect their brand.
With security inks, anti-counterfeiting marks, and other such technologies such as security fonts and edge printing; Brand Security is taking all the steps necessary to limit illegal duplication and thievery of Intellectual Properties.
