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Lina is a recruiter at a gaming company. She wants to be a better recruiter, but to do that she knows she must become a better marketer. Selling an employer brand to a potential candidate isn’t easy, but she isn’t sure if marketing one is all that easy either.
Lina needs a starting point, a launching pad, to get herself to begin thinking like a marketer when it comes to recruitment. How does she do that?
These 8 strategies should help:
- Build Your Employer Brand
Understanding what is lacking in your employer brand is the first step to increase the number of potential candidates. - Start Targeting Your Audience
Concentrating your efforts on effective ways to target your positions will give you a much higher success rate when bringing candidates to the hiring manager. - Broaden Your Social Presence
Add daily practices to your workflow to improve the social media presence of your employer brand. - Boost Your Content
Use blogs, e-books, videos, and articles directed to jobseekers with helpful tips on searching and landing jobs to compete with companies that have a large employer brand identity. - Become a Search Marketer
Understand what candidates are looking for in your job titles and descriptions and conduct research to know what is working and what isn’t. - Nurture Passive Candidates into Active Ones
Try utilizing your database, hold career events, streamline and automate communication or even start a referral program. - Improve Your Candidate Experience
Make sure your application process isn’t long and overbearing. Also, try making your application process mobile friendly. - Convert Engaged Candidates into Motivated New Hires
Your candidate and onboarding experience reflects the efficiency of your company and should create a seamless transition for your new hire.With these new strategies in hand, Lina is ready to improve her recruitment efforts.
If you are a recruiter and want to know more about how to think like a marketer, click the link below for more information.
