An Enterprise-Wide Approach to Connected Customer Experiences
In our world where experiences matter most, the contact center is just one piece of a bigger customer engagement puzzle. More and more, customers reach out through various digital channels that skip traditional customer service routes. This creates new chances and hurdles for companies. Customer engagement now touches every part of a business calling for a complete approach to make sure each interaction counts, feels personal, and stays the same across all points of contact.
To create this linked experience, companies need a clear plan to handle and bring together customer data from all sources. Yet many companies find it hard to combine their insights, which holds them back from grasping customer journeys and guessing future needs. A strong, company-wide vision is key to tap into this wealth of data and give a smooth experience that clicks with today’s customers.
This paper outlines four key tactics to help companies create a more unified strategy for interacting with customers. It also looks at how Webex’s cutting-edge tools play a part in this process assisting businesses to connect the contact center with other points of contact throughout the company.
Download this PDF to see how a company-wide approach can shake up your plan for customer experience.
